FROM DALLAS TO DUBAI

Built By Restaurant Owners. For Restaurant Owners.

BrixPOS was not built by a software company guessing at how restaurants work. It was built inside BrixHoldings, LLC — a Dallas hospitality group that owns and operates restaurant brands across the United States — and then rebuilt for the way restaurants run in the UAE.

The Group Behind BrixPOS

BrixHoldings operates restaurant brands across the United States. Every feature in BrixPOS was pressure-tested in those kitchens, on those counters and against those P&Ls before it reached a customer.

Friendly’s

Full-service family dining

Clean Juice

Organic juice and smoothie bars

Orange Leaf

Frozen yogurt and dessert

400+

Restaurants operated

3

Restaurant brands

360°

Departments connected

3

Regions: UAE, UK, USA

Our Story

Every restaurant group reaches the same point. The POS handles billing. A second system handles stock. A third handles payroll. An accountant handles the books, a month behind. Nothing talks to anything else, and the owner is the only integration layer.

BrixHoldings hit that wall running hundreds of outlets. Rather than buy a sixth system, the group built one platform that connected all of it — ordering, kitchen, stock, purchasing, staff, payroll, accounts, customers and marketing — on a single set of live data.

That platform became BrixPOS. It was refined the hard way: in service, during rushes, against real suppliers and real payroll runs. When it came to the UAE, it was rebuilt around how restaurants operate here — VAT and FTA-ready invoicing, Arabic and English side by side, delivery aggregators, and the staff-document deadlines every operator in the Gulf lives with.

Software built by operators solves the problems operators actually have.

Mission

Empower restaurant businesses with intelligent technology that simplifies operations and supports sustainable growth.

Vision

To become the trusted AI-powered operating platform for modern restaurant businesses.

What Guides What We Build

Operator First

If it does not survive a Friday night service, it does not ship.

One Connected System

Every department works from the same live data. No re-keying, no reconciling.

AI With A Human Check

AI does the work. People confirm what matters before it is posted.

Built For This Market

VAT and FTA-ready, Arabic and English, and the aggregators your customers order from.

Reliability

A POS that stops is a restaurant that stops. Uptime is not a feature.

Long-Term Partnership

We grow with the group — from one outlet to a franchise network.

Where We Are

Three regions, one platform.

United Arab Emirates

Dubai · Abu Dhabi · Sharjah

Sales, onboarding and support for the Gulf market.

United Kingdom

London

Corporate and international operations.

United States

Dallas, Texas

Where the platform was built, inside BrixHoldings.

Full office addresses on our contact page.

See What Operators Built

Book a walkthrough and we will show you the platform against your restaurant — your menu, your branches, your current systems.